Over the past few years, social media platforms have become a huge part of marketing campaigns. Individuals and businesses alike are flocking to Facebook, Snapchat, Twitter, and Instagram to advertise their brands more and more frequently. Although TV commercials and Internet advertisements are as prevalent as ever, social media marketing reaches individual users on a level never achieved before, making it the premiere method of today’s advertising. Social media marketing campaigns have taken many different shapes thus far. From following sprees to giveaways to sponsored contests, brands have manipulated the system in a plethora of interesting and creative ways; since…
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